Welcome to Story & Thread.
Tending and telling our stories inspired by the quiet power of noticing beauty & wonder.
“Lyndsay's writing emanates comfort, warmth, and a sense of home. She beautifully takes us on a journey through the changing of seasons with inspiration from inside and out, with her storyteller's heart. It's a lovely place to be”.
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, author of Breaking Waves.Hello, I am so glad you have found your way here…
I am Lyndsay, from London… a creative mother, writer and interiors | design | arts & lifestyle PR. I write about home, garden, creativity and mothering through the seasons here at my publication Story & Thread.
Story & Thread. is a cosy, welcoming place that feels like home — a place to tend to yourself, your stories, and your corner of the world, inspired by the quiet power of noticing beauty & wonder.
Why Story & Thread.?
The name Story & Thread. expresses my love of interiors and storytelling. Words hold a place in cultural consciousness and ‘thread’ means so many things, from a yarn to create a textile; a continued theme or idea; an exchange of messages; mindful movement around obstacles; the filament of a flower and even the very fibre of our being.
What can you expect?
All subscribers will receive regular thoughtful posts about my experiences of the interwoven threads of creativity, mothering and home & garden, as the seasons turn.
Posts take the form of life writing detailing my observations of the everyday; deep dives into the elements, the stars, flower lore and the seasons; musings on mothering and creating in the margins; notes about slow home-making and garden-pottering in our corner of North London; and collaborative insights from others via the INSIDER series of interviews about the profoundly personal concept of feeling ‘at home’, and ATELIER — a collaborative interview series exploring our creative spaces, processes and rituals.
“Reading Lyndsay's letters is like catching up with an old, long-cherished friend in front of a warm drink. Her thoughtful words, seasonal hints, and delightful images are the stuff of dreams”.
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What is The Beauty Thread.?
If you are feeling overwhelmed, out of alignment with your inner wisdom, and holding your stories tightly inside, this is an invitation to join The Beauty Thread. — a home that will provide you with time, space and quietude to come into relationship with yourself and the world around you. A place to put down roots, to cultivate your soil, to nurture your inner landscape, a place to grow from…
I would love to support you in your own homecoming with a multi-layered offering at The Beauty Thread. including seasonal creative gatherings, cosy co-working sessions, a series of guides to help you create an intentional and joyful home, and resources to support you in crafting the stories of your creative business using meaningful PR in a considered and sustainable way.
“I had the pleasure of attending Lyndsay’s Seasonal Salon this week and it felt soft, thoughtful and brought a touch of magic to my week”. —
The details…
Each season you will receive,
an invitation to A Seasonal Salon. online creative gathering — an opportunity to anchor and soften into the season, as we create time and space to notice, and take cues from the beauty that surrounds us. By weaving together, seasonal reflections, poetry and prose, flowers and folklore, we reflect, anchor, and craft creative intentions for the weeks ahead.
a place at Gather & Tend. online creative co-working space — a place to gather ourselves inwards and together in community and tend to our visions, dreams, and the essential underground work of growth individually, but together.
a guide to creating A Storied Home., containing insights and ideas for creating a storied home through the seasons, led by the senses, sacredness and a sense of homecoming. Here we explore home through colour, texture and composition to create a nourishing, joyful and beautiful place to spend the season.
an introduction to establishing an intentional and enduring PR campaign with Crafted & Considered PR. — the foundations of crafting your story to build a considered PR kit for your creative business. Coming soon.
support and inspiration from a cosy community of creatives within our gatherings and in the private chat thread for members of The Beauty Thread.
a full archive and new, regular thoughtful letters about creativity, mothering, home and garden, as the seasons turn.
a personal handwritten wildflower note for all yearly subscribers.
Paid subscriptions to become a member of The Beauty Thread. currently cost £5 per month or £45 per year.
More about me.
Over more than fifteen years in the PR industry, I have carved out an intuitive, creative role as an enthusiastic ambassador and an experienced storyteller for a roster of global design clients. I love to develop strong relationships with my clients and the press, drawing on opportunities for collaboration, in order to allow campaigns to evolve in enduring, impactful ways.
Telling stories about spaces and the people who make them is at the heart of my role, fostering my interest in the details of feeling ‘at home’ in ourselves and our surroundings.
The journey into motherhood five years ago thrust me into a deep homecoming in the most magical, profound and essential way. In this chapter of remembering and nurturing, I have been in a deep hibernation with invisible growth taking place below the surface.
As well as identifying certain life chapters as seasons, I have found that paying attention to the familiarity of the seasonal shifts and rhythms to be a way to orient myself in the hazy days of mothering. We are not separate from nature — noticing the way the light falls, what is growing in the garden and the feel of the air have become my compass.
I hope you will come and sit with me for a while, as we find comfort, and gentle inspiration in the beauty of the everyday.
