Welcome to The Beauty Thread. by Lyndsay.
Tending and telling our stories inspired by the quiet power of noticing beauty & wonder.
*creative gatherings | co-working | considered space | crafted PR*






You are invited to The Beauty Thread. — a soft place to land, to put down roots, a place to grow from.
A place that feels like home — to tend to yourself, your stories, and your corner of the world, inspired by the quiet power of noticing beauty & wonder.
As we honour the ebb and the flow, we craft a sustainable container for creativity — a place to shape our stories that will leave an imprint on the world.
Hello, I am so glad you have found your way here…
The Beauty Thread. is a cosy, joyful and welcoming home where you are invited to come and sit with me for a while — where we notice how the lingering light falls on the living room wall, how the delicate blooms in a favourite vase bring us joy, and how the worn and crumpled linen cushions feel soft on our skin.
Until my early 30s, I lived in a state of perpetual summer — always ‘on’, and giving a lot of myself to the world. Yet whilst striving for external validation, my innermost essence was silenced and obscured. After experiencing layered symptoms of burnout, I began a quest to quieten the outer noise, to heal my body, and to slow down enough to hear my own inner whispers again.
If you are feeling overwhelmed, out of alignment with your inner wisdom, and holding your stories tightly inside, this is an invitation to join The Beauty Thread. — a home that will provide you with time, space and quietude to come into relationship with yourself and the world around you. A place to put down roots, to cultivate your soil, to nurture your inner landscape, a place to grow from…
I am Lyndsay, from London…
…a creative mother, writer and interiors | design | arts & lifestyle PR consultant. I write about home, garden, creativity and mothering through the seasons at my publication Story & Thread.
Over more than fifteen years in the PR industry, I have carved out an intuitive, creative role as an enthusiastic ambassador and an experienced storyteller for a roster of global design clients. I love to develop strong relationships with my clients and the press, drawing on opportunities for collaboration, in order to allow campaigns to evolve in enduring, impactful ways.
Telling stories about spaces and the people who make them is at the heart of my role, fostering my interest in the details of feeling ‘at home’ in ourselves, and our surroundings.
The journey into motherhood five years ago thrust me into a deep homecoming in the most magical, profound and essential way. In this chapter of remembering and nurturing, I have been in a deep hibernation with invisible growth taking place below the surface…
I would love to support you in your own homecoming with a multi-layered offering at The Beauty Thread. — including seasonal creative gatherings, cosy co-working sessions, a series of guides to help you create an intentional and joyful home, and resources to support you in crafting the stories of your creative business using meaningful PR in a considered and sustainable way.
"I dipped into your guide a few times during my travels and felt so enlivened by your words and images. The colour scheme you brought through alone was its own alchemy". —
.When we have the space and time to return to ourselves we find a sense of homecoming, alignment and reconnection — a place of comfort to feel inspired and uplifted by the quiet power of noticing the beauty and wonder in the small corners of our world.
Within The Beauty Thread. you will find…
*Creative gatherings and community.
Join a series of creative gatherings with a cosy, inspiring and supportive community — a place to tend to the essential underground work of growth, to find creative inspiration in the seasons unfolding, as we honour our own ebbs and flows. In quietude, we will be both able to hear the whispers of our inner voice return, and the rhythm of our hearts beating in time with the living world around us.
“I had the pleasure of attending Lyndsay’s Seasonal Salon this week and it felt soft, thoughtful and brought a touch of magic to my week”. —
*An archive of thoughtful writing.
Delve into the archive of words about creativity, mothering, home and garden through the seasons, that will provide a signpost to your own practice of noticing, witnessing and recording the everyday beauty that surrounds you. As we open ourselves to beauty, we find a sense of wonder that lights us up from the inside, and we recognise the power we hold in taking care of our own corner of the world.
“Reading Story & Thread is like curling up under a gorgeous, cosy blanket and soaking up inspiration from the fibres. Lyndsay writes ostensibly about home interiors, but in exploring the way we live she also examines how we live, how we build spaces for self-nourishment and for creativity, and how we bring our way of life in line with the seasons”. —
*Gentle and meaningful PR guidance.
As you are seen, heard and celebrated in your depths, layers and wholeness, you are invited to take a step further and to discover the quiet potency of meaningful PR — to draw out the stories of your life and work, to learn why we need to hear your stories and delight in your magic, as you take up space and leave your enduring imprint on the world.
You can access the resources reserved for members of The Beauty Thread. below.
The details…
Each season you will receive,
an invitation to A Seasonal Salon. online creative gathering — an opportunity to anchor and soften into the season, as we create time and space to notice, and take cues from the beauty that surrounds us. By weaving together, seasonal reflections, poetry and prose, flowers and folklore, we reflect, anchor, and craft creative intentions for the weeks ahead.
a place at Gather & Tend. online creative co-working space — a place to gather ourselves inwards and together in community and tend to our visions, dreams, and the essential underground work of growth individually, but together.
a guide to creating A Storied Home. — containing insights and ideas for creating a storied home through the seasons, led by the senses, sacredness and a sense of homecoming. Here we explore home through colour, texture and composition to create a joyful, nourishing and beautiful place to spend the season.
an introduction to establishing an intentional and enduring PR campaign with Crafted & Considered PR. — the foundations of crafting your story to build a considered PR kit for your creative business. Coming soon.
support and inspiration from a cosy community of creatives within our gatherings and in the private chat thread for members of The Beauty Thread.
a full archive and new, regular thoughtful letters about creativity, mothering, home and garden, as the seasons turn.
a personal handwritten wildflower note for all yearly subscribers.
Paid subscriptions to become a member of The Beauty Thread. currently cost £5 per month or £45 per year.
It would be an honour to welcome you into the cosy, creative community at The Beauty Thread., a place to tend, gather and feel at home.